NATHAN THE WISE

People worry (rightfully so) that big multi-nationals are usurping the marketplace, killing the little guy, homogenizing offerings, and lowering quality.  The artisan merchant, the craftsman businessman, the guy or gal who has their trade or their business in their blood... they’re all under siege.

 

So I'm doing something about it.  I launched ShopFamily™, a shopping resource that allows you to stand up for something, with every purchase you make.  First, the site enlists all of you in helping identify the great multi-generational family businesses out there -- businesses that are still in the family.  And then ShopFamily™ aggregates them in one easy-to-use depot -- searchable by location and type of product or service.  So you can effortlessly learn about, and shop from, established family businesses.

 

These family-run businesses make great stuff, from candy bars to bicycles to rockets to wine to the world’s purest apple vinegar.  And yes, each business showcased by ShopFamily™ consists of more than one generation of family members directly involved in the business.   That’s what makes them special.  They care more deeply, because it’s a legacy.  And that passion benefits the consumer.  Let's be honest, wouldn't you rather buy from someone who considers her business a matter of family honor?

 

Do yourself a favor, and get it from the good guys... get it from the families.  It’s the right thing to do, and on top of that, the goods and services are better!  Because the people making them really care.

 

So, click, buy, and stand up for something.

 

                                                                                           - Christian D'Andrea